Guides
Guides
What each problem means for someone actually trying to use your store, where it usually comes from on Shopify, and how to fix it.
The problems we look for
What each one means for a real shopper, and where it usually comes from on Shopify.
- Image descriptionsWhat happens when a product photo has no description, why Shopify stores are full of them, and how to fix it in the admin.
- Page languageScreen readers need to know what language a page is written in before they can read it aloud correctly. Usually a one-line theme fix.
- Page titlesThe title is the first thing a screen reader announces and the label on every browser tab. A missing one hurts accessibility and search rankings at the same time.
- Link textA link with no text is announced as just "link". What causes it on Shopify stores, and how to fix it without changing your design.
- Form labelsA field with no label leaves a shopper guessing what to type — and these tend to sit on the pages where you make money.
- Heading orderMany people navigate a page by jumping between headings. Skipping levels breaks that, even though the page looks completely normal.
Records vs widgets
Why a dated record is worth more than a widget in your footer.